• I would like to use music in my brand’s promotional strategy. What do I do?
• What are the various options for using music?
• How do I source music for my brand’s television advert?
• How do I find contact details for my local Universal company?
• What formats are available for music promotions?
• Can I choose any music I want?

I WOULD LIKE TO USE MUSIC IN MY BAND'S PROMOTIONAL STRATEGY

WHAT DO I DO?

We would be delighted to discuss the many options with you – just give us a call. Click here to find UMGI and local Universal company contacts. You may also wish to check out our case studies for inspiration.

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WHAT ARE THE VARIOUS OPTIONS FOR USING MUSIC?

There are many different ways in which you can include music in your brand’s campaigns. For example, a fully integrated campaign may include some or all of the following elements:

• Online and / or mobile phone promotion
• Music used in TV advertisements (synchronisation)
• Retail campaign
• Exclusive premium (giveaway) or own brand album
• Loyalty programme
• Joint marketing initiatives
• Tour sponsorship
• Artist endorsement / PR opportunities

Plus many more... Contact us to discuss further.

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HOW DO I SOURCE MUSIC FOR MY BAND'S TELEVISION ADVERT?

Please contact Universal’s Film and TV departments.

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HOW DO I FIND CONTACT DETAILS FOR MY LOCAL UNIVERSAL MCOMPANY?

Firstly, check out the ‘Contacts‘ section of this website. If your country is not listed here, then please contact UMGI and we will put you in touch with your local contact.

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WHAT FORMATS ARE AVAILABLE FOR MUSIC PROMOTIONS?

Universal can produce a vast array of formats - CDs, DVDs, digital tracks and bundles, mobile content including ringtones, screensavers and voice tones, interactive CDs, Blu Ray or HD DVDs, vinyl plus many more - contact us to discuss further.

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CAN I CHOOSE ANY MUSIC I WANT?

There are some restrictions regarding the use of an artist's music, particularly when it is associated with a brand. Bigger artists may use their discretion on a case-by-case basis. However, plenty of Universal’s artists are very happy to have their music used for branded promotions.

Definitions

Premiums: Music used to promote the sale of non-Record goods or services.

Synchronisation (“Synch”): Usually refers to the use of music in television commercials (as music is “synched” with visuals), but often also includes any use of recorded music for films, television programmes, computer games and corporate, charitable and education uses.

Partworks: Collectable series of CDs sold with a magazine or newspaper in kiosks/newsagents Kiosk: Newspaper stand.

Direct Mail: Sale of music and other products directly to the consumer whereby they receive the goods through the post.

Direct Response TV: Sale of music and other products through a TV advertisement on the TV which has a telephone order number or a web site.

Own brand album: An album or series of albums created especially for a client and their customers.

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